When stocks (and markets rally), I like to revisit my exit points for my positions.  An "exit point" is a place where I would gladly get out.  Usually, this means a price where the reason I've been holding the stock edge (information, research) is no longer valid.  With Unilever, this means a price above a p/e of 22 and where the Euro is about as high as I see it going for the next year or so.

Unilever closed at $30.14 today.  I sold January 35 Strike Calls at $0.55. 

Disclosure:   I love Ben and Jerry's Ice Cream.  Up in Vermont I don't think they have a factory; they have a mind control research center.  Unilever bought Ben and Jerry's a few years back, so I'm not supporting a bunch of furry Vermonters but instead a Dutch conglomerate when I pig out on that frozen elixir.   I first bought Unilever at around $20/share back in August of 2004 and then again (around $24) in September of 2006 - each time I bought, it was after a summer of buying the addictive concoction pints, at a time that both my wallet and my waistline ought to benefit.  Oh and the the 5-6% dividend yield didn't discourage me either.  Unilver also makes Slimfast, the diet drink.  I don't think this anywhere near makes up for the waistline damage done by Ben & Jerry's.

Oh, and another reason I love Ben and Jerry's being owned by a big European Corporation is that it doesn't mean they've lost their peacenick roots. They are still promoting peace through ice cream.

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Don't try this at home disclaimer:  Options may be for me but they are probably not for you.  Sometimes in options you can lose more than your initial investment.  Let a professional, familiar with your personal financial situation advise you on when that is.  Don't try to figure it out on your own.  And certainly don't look at me.

Investing Ideas/Stocks 

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