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Written by Michelle Haimoff
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Friday, 03 October 2008 |
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A recent Wall Street Journal article cites a McKinsey & Co study claiming that American consumers influence 65% of the country’s greenhouse gas emissions. (Consumers in the rest of the world only influence 43% of emissions.) The findings demonstrate that it is the individual and not industry that has power over climate control. |
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Last Updated ( Sunday, 12 October 2008 )
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Written by David Klecha
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Thursday, 31 January 2008 |
Is there an echo in here?
The good news coming from venture capitalists last year is that they're continuing to support the growth and expansion of the cleantech industry at a record-setting pace. According to Reuters, cleantech investment topped $5 billion for 2007, a 44% jump from 2006 (which was, itself, a similar increase over 2005 numbers).
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Last Updated ( Sunday, 03 February 2008 )
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Written by Mark Deutsch
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Tuesday, 01 January 2008 |
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Our passion for organic tea began with the opening of our cafe in New York
City in 2003.
We opened the doors to Grounded Organic
Coffee & Tea House with an emphasis
on quality of product and consistency of drink preparation. Though most New
Yorkers are considered proud members of America's vast "coffee culture," we
noticed a strange occurrence at our cafe. Many of our loyal customers were
opting out of the traditional coffee mold and, instead, ordering loose tea
by the cup & pot from our then modest tea list. As our cafe increased in
popularity, so did our tea list and tea drink offerings. We designed a tea
latte menu with unique homemade drinks, such as our signature Green Tea Soy
Latte (made with our organic Sencha) and freshly brewed Masala Chai Tea Latte
(as opposed to the pre-made cartons). Our delicate Oolongs (such as our Ancient
Oriental Beauty) have also earned a loyal following.
Many of our customers were soon asking if they could purchase our wonderful
organic teas by the ounce for their private consumption. As easy as it
is to find decent freshly roasted coffee beans at most gourmet food stores,
it is much more difficult (and expensive) to find great tasting, reasonably
priced organic loose teas. Our customers' requests were answered and we are
excited about our new venture in the world of fine teas. After countless attempts
at settling on a name for our new tea company, we decided to keep it simple
and subtle. Hence, the idea of Basic Tea was hatched.
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Last Updated ( Monday, 23 February 2009 )
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Written by Mark Bershatsky
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Sunday, 04 November 2007 |
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In sharp contrast to just two years ago, concerns about climate change have now become a household topic. What caused this epidemic to tip (apologies to Malcolm Gladwell)? Was it the Oscar-winning documentary An Inconvenient Truth? Was it G.W. Bush mentioning those two magic words in his 2007 State of the Union address just six months later? Or was it the alternative energy industry using it as a tool in its marketing strategy in order for clean technologies to gain market acceptance? |
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Last Updated ( Sunday, 11 November 2007 )
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Written by Michael Tobis
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Tuesday, 11 September 2007 |
The NYTimes is featuring an article today on Bjorn Lomborg's take on climate change.
While the content won't be unfamiliar to most people who follow the issue, let me quote the gist of it: “Wealth is a more important factor than sea-level rise in protecting you from the sea. You can draw maps showing 100 million people flooded out of their homes from global warming, but look at what’s happened here in New York. It’s the same story in Denmark and Holland — we’ve been gaining land as the sea rises.”
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In his new book, he dismisses the Kyoto emissions cuts as a “feel-good” strategy because it sounds virtuous and lets politicians make promises they don’t have to keep. He outlines an alternative “do-good” strategy that would cost less but accomplish more in dealing with climate change as well as more pressing threats like malaria, AIDS, polluted drinking water and malnutrition.
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But preparing for the worst in future climate is expensive, which means less money for the most serious threats today — and later this century. You can imagine plenty of worst-case projections that have nothing to do with climate change, as Dr. Lomborg reminded me at the end of our expedition.
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Last Updated ( Thursday, 13 September 2007 )
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