Big Oil's Big Quest Written By: Miranda Marquit 2007-10-12 10:55:39
Big Oil companies continue to try to find the next big thing in fossil fuel energy.
BP (BP) Gets Bloggers Involved Written By: Miranda Marquit 2008-09-03 13:05:42 Photo: jnxyz, Creative Commons, Flickr
The power of bloggers is once again being put in the spotlight as BP (BP) encourages bloggers to use the latest product offering from the company, BP with Invigorate. BP offered some schwag to the bloggers in exchange for their thoughts on exclusively using BP with Invigorate. According to the BP Web site, Invigorate cleans, protects and enhances the performance of your car. It's supposed to save you money in the long run on gas and maintenance. BP is hoping that enlisting the help of bloggers will create some buzz around the product.
BP (BP) Invests in Cellulosic Ethanol Written By: Miranda Marquit 2008-08-07 11:41:52 BP (BP) is one of those Big Oil companies that has invested a great deal of advertising money into convincing people that it is diversifying in the name of the earth (you know, "beyond petroleum"). BP seems especially interested in biofuels. The company has been known to invest in jatropha, as well as biofuel ventures in various countries.