
Welcome to April.
On Sunday night, 3/30, Al Gore announced his new $300 million public service ad campaign on "60 Minutes." The hopefulness of the moment was undercut by the Toyota (TM - $102.90) dealer ad that preceded the segment.
The Toyota spot featured good deals on the Sequoia and the FJ Cruiser. The existence of the FJ Cruiser, in particular, can tell you more about the entire global warming conundrum than Al Gore can, because what's interesting about the FJ -- a toy S.U.V. gas guzzler that gets 16-18 mpg -- is that it was designed by Toyota years after the Prius.
The Toyota spot, the types of vehicles on sale, and Gore's new strategy, all combine to underline a theme: not much is happening, not much progress is made.
This is like a dream where your feet are stuck in mud.
Previous Page: Photo: jahovil, Creative Commons, Flickr

I love anything counter-intutitive. The blog at Pajamas Media claims the Live Earth Concerts may release more carbon into the atmosphere than Afganistan in 2006. Because the vast majority of people attending these concerts would be out burning loads of fossil fuels in their cars, at the beach, attending some other electrified music event or flying around anyway, I don't think the criticism is entirely fair, but I love reading the stats.
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