E*TRADE Commercial Captures the Essence of Trading Written By: David Neubert 2008-03-21 15:35:55 I do not endorse any one broker, but this eTrade commercial really got to the essense of what trading for one's own account is all about. This E*TRADE advertisement caused the following emotional and intellectual reactions in me:
1. I felt guilty about investing in Pharma companies who rely more on marketing than curing diseases.
2. I felt good about the power all self directed investors have at our fingertips.
3. I Laughed my butt off.
4. I thought about adding E*TRADE FINANCIAL (ETFC - $3.72) to the list I created today of investment banks to buy on the next pullback. I just thought about it and I wouldn't include E*TRADE in that same list, though I do think they are nice speculation on a buyout or return to grace after all the dust settles in the sub-prime mortgage debacle. After all, First Call analyst estimates have them earning $0.37 a share by 2010 that would imply a cheap 13 times earnings - not a bad deal if there are no more surprises in their mortgage portfolio.
