McDonald's Product Placement Ruins Journalism Written By: David Neubert 2008-07-24 16:27:21
I have to respect any consumer products company that is innovative in its marketing. First McDonald's knocks over Starbucks (SBUX - $14.54) with competing coffee. Now they trick the Meredith corporation into accepting innovative product placement no self respecting journalist would take. According to the New York Times, KVVU News in Las Vegas is accepting product placement during newscasts. While I can't blame McDonald's (MCD - $58.37) in this case for working hard and clever, I have to shed a tear for American journalism.
